Atamian Honda

The Japanese auto maker has bought their way into sponsoring one of the most famous holiday parades in North America, the Rose parade.

The well known Tournament of Roses in Pasadena, Calif., has gone for 121 years without a major corporate sponsor adding its name to the event. But 2010 will bring the dawn of a new era - The Honda Rose Parade.

This annual ride down Colorado Boulevard will be the 122nd Rose Parade Presented by Honda. No word on how much Honda payed for this privilege.

Honda's parade will also be themed, "Building Dreams, Friendships & Memories." Honda has…

Honda has unveiled their all new Jazz Hybrid to the world, or as it is known in the United States: Honda Fit.

The Fit Hybrid is being branded globally as "The World's First Hybrid Supermini." It already has a vast following online, and the Japanese auto maker is implementing some of its smartest online marketing to date - using mobile games, Facebook applications and social networking sites to promote the hybrid.

The Fit Hybrid will…

Honda won't be majorly redesigning its flagship Accord for about another two years, but few design and weight modifications are making the 2011 model will yield a one to three mile per gallon increase in its fuel-economy ratings, Honda says.

Changes in the 2011 Accord, which is on sale now at Atamian Honda, come off as fairly minor: new grille and taillights, different wheels, minor relocation of some instrument panel switches. The fuel mileage…